Sharing Your Message

Finding A Targeted Audience

Putting your brand in front of the right people

Having the perfect brand message is imperative. Equally important, is sharing your message with the right target audience. Let’s face it, if you are a company offering women’s shoes, your target audience wouldn’t be mainly men, right?

What if we could go a step further and be even more specific? Wouldn’t that be great? Well, we can. With many of our social marketing tools, we can not only choose an audience living within your target area, but in many cases, we can be as specific as gender, marital status, precise interests, and more. It’s truly incredible what today’s technology can do!

Once your product or service brand message is clear and your target audience is defined, then we work with you to define a plan of action. This plan of action will take your message to your most interested viewers! There are many, many choices available today and our pros will work toward your target audience and within your budget to custom build a plan that will get you the most results for your investment. Here are just a few social networks that we offer within our services:

[col type="1" class="box border box_white"]Here you have the one of the newest and fastest growing social networks in the world. Although you may not be familiar with Google+, in just a few short months G+ has effectively grown into an audience of over 100,000,000 viewers. We here at SD Professionals had the pleasure of working with Google directly as they launched their G+ for nonprofits. Our campaign named “Imagination Moments” was one that was to benefit Dolly Parton’s Imagination Library. The campaign and the G+ launch were both a complete success and we’ve been really big fans of the network ever since.

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[col type="1" class="box border box_white"]They are currently the largest social network in the world and although we don’t recommend you jump into a large investment of Facebook stock (FB) we do think very highly of their “Pages” feature for businesses.

Facebook has really done a great job with creating a beautiful space for businesses to connect and interact with their customers on a personal level. We recommend that no matter the budget, at the very minimum, you should build a brand message and distribute that message to Facebook members.

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[col type="1" class="box border box_white"]Twitter is a very effective social network growing by the millions and what we’ve found is that if you can’t find them on Facebook, they’re bound to be on Twitter.

Although the message must be very short for your Twitter audience (140 characters or less), you can opt in to the network very affordably and the audience tends to show a much higher level of loyalty to your brand.

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[col type="1" class="box border box_white"]Here you have a social network that is built around a very popular smartphone app. Getting your business included and verified is a pretty simple process and the maintenance, once verified, is very minimal. Foursquare really does offer the viewer a fun experience by allowing them to achieve success when visiting your establishment multiple times. The best is when a patron of yours becomes the mayor, that pretty much means they rule and many times new users will go to the mayor of a location and ask for recommendations and advice before visiting.

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[col type="1" class="box border box_white"]If your product or service is one that appeals to other businesses and business professionals, then LinkedIn can be the strongest social network for you second to Facebook. It too is growing at an astronomical pace and it does not require the daily maintenance that Facebook does.  One thing we have learned here at SD Professionals is that LinkedIn is a great place to find qualified candidates for employment at an affordable cost. Especially when compared to other job listing companies online.

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With over 1 BILLION people using social networks every day, these online communities are a great place for your business to reveal or enhance its online presence. Don’t become overwhelmed by the size or number of social media networks out there, just leave that to us. Our team is highly effective and experienced in creating and expanding small business brands and brand messages for all major players within the online social network industry.

Sharing Your Message